‘The goal of Best Practice is to adopt world-class practices that will drive your business forward by improving your processes, increasing your competitiveness and positively impacting on your bottom line.

The need to provide exceptional levels of quality and service has never been greater to ensure that Ireland can compete with the best in Europe and elsewhere.

Tourism best practice supports ongoing self-evaluation and measurement. At its core is the concept of benchmarking – a way of looking at what’s best in the industry and rating your business performance against this. It also involves identifying gaps and opportunities for improvement.